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Frequently Asked Question

What Is Digital Marketing for your organization, agency or company?

Digital Marketing is the act of promoting and selling products or services online.

The medium of digital marketing is the Internet. The assets include the following:

  • Your website
  • Your email list
  • Your social media profiles
  • Your content

The strategies used in digital marketing are:

  • Content Marketing
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Social Media Management
  • Pay-Per-Click (PPC) Advertising
  • Native Advertising
  • Email Marketing

What Is Search Engine Optimization?

Search Engine Optimization (SEO) is an online marketing strategy used to help your business website rank at the top of search results.

What Is Social Media Marketing?

Social Media Marketing is a digital marketing strategy that focuses on the use of social media applications like Twitter, Facebook, Google+, Instagram, Pinterest, Snapchat, Yelp, and YouTube to communicate with your potential customers.

What Content Should I Share on Social Media?

Social media content should be relevant to the type of people your business is trying to reach. It’s important to know your audience, their preferences, how they make purchasing decisions, etc. so that you can effectively create and share useful and necessary information.

Is Email Marketing Still Effective for Sales?

Email marketing remains effective despite the increasing presence of social media. With proper planning and execution, it can drive sales, acquire new customers, and retain existing clients.

Why Does My Business Need Content Marketing?

When people visit your website, they not only read how your business started or where to contact you. People tend to navigate other pages of your website to see if they’ll find anything more valuable. A blog section can be your medium to introduce new products, make announcements, and provide information about how your market can benefit from your offerings.

Relevant, unique, and quality content helps build trust. It also helps make the job of selling easier.

Why Should I Hire an Agency for My Content Marketing?

Commissioning a content marketing agency is an option. One of the advantages of getting an expert to strategize on your content is that you can have more time to focus on the more important aspect of your business, such as finding news investors, building donor relationships, creating a better relationship with existing investors or partners, etc.

A marketing agency can provide the following:

  • Access to an entire team of highly-trained marketing specialists
  • Team members who work well together
  • Continuity of project work
  • In-place structure to implement KPIs and measure return on investment
  • Proven track record in the field
  • No need to manage onboarding, HR, benefits, sick days, or vacation days
  • Full knowledge of the latest platforms, strategies, and tools
  • Licenses for marketing software included in the price

Why Do You Need Online Marketing?

Every organization, agency or company must take advantage of the online world because many consumers and followers are turning to their computers, smartphones, and tablets to locate businesses, shop, read the news, donate to causes and so much more. Google and other web browsers are used daily to find stores, compare prices, watch out for sales and discounts, donate, research information, etc. If your business doesn’t have an online presence, you are limiting your target audience and not maximizing your growth potential.

In its simplest form, digital marketing uses the Internet to advertise a business and sell products or services. Its key components include a well-designed website, high-quality content, effective email marketing, and social media, among others. Online marketing is essentially cost-effective compared to traditional marketing methods like direct mail and print advertisement because it can reach a bigger audience on a more affordable budget.

Is SEO Still Relevant in 2017?

It is both relevant and effective if used correctly. In a nutshell, you can make SEO work wonders for your business by doing the following:

  • Create a sitemap of your website
  • Create search engine friendly URLs for posts and pages
  • Add metadata to all pages, posts, and photos
  • Align site content with desired search keywords
  • Remove unwanted backlinks to your site
  • Obtain positive backlinks to your site

Which Social Media Platform Is Best for My Business?

It depends on your market. LinkedIn and Twitter are ideal if you’re targeting other businesses; whereas, Facebook, Pinterest, Instagram, and Snapchat are great for attracting consumers.

What Is Email Marketing?

Email marketing is the process of targeting and communicating with your target customer through email.

What is Content Marketing?

Content marketing appears across different formats, such as blog posts, articles, e-books, infographics, videos, press release, and audio recordings.

Do We Suggest Updating Content Regularly?

Regularly updating your content is vital. Search engines love visiting websites that regularly offers fresh and engaging content. This is important for your business because it helps increase your search engine rankings. Similarly, regularly giving your customers informative content increases trust and shows how well you understand your industry.